5 forces model on Qatar airways Assignment Example | Topics and Well Written Essays - 500 words

5 forces model on Qatar airways - Assignment Example Qatar airways flies to 119 terminuses and travellers can connect from Doha to terminuses such as Bangkok, Maldives, Nairobi, Dubai, Cape Town, Colombo, Seychelles and Dar es Salaam. The airline controls 110 aircrafts including cargo aircrafts. It has various subsidiary companies including: United Media International, Doha International Airport, Qatar Aviation Catering Company and Qatar Aviation Services. Qatar Airways has employed more than 20,000 individuals (Tower, 2007). The airline has a high capital expenditure. This is because the costs of leasing and buying aircrafts are very high. Also, manpower, customer service, security and safety measures costs are very high. Moreover, there are other airlines that exist and have high consumer dependability and brand value (Tower, 2007). There is a lot of competition as every airline wants to tap into new terminuses, provide different services like better menues and increasing in-flight channels (Tower, 2007). Also, many airlines are utilizing the use of extensive marketing. The airline industry can be affected by the suppliers through their capabilities of reducing the quality of purchased goods and services or raising prices. Globally, the airline industry has limited suppliers, namely Airbus and Boeing. Thus the suppliers’ power is very high due to the limited suppliers having a control on the market. This is because the products manufactured by these suppliers have a huge demand (Tower, 2007). Qatar airways has high performance standards, including customer service, security and safety. The airline has broad marketing strategies in building a strong brand. It also provides unique services, provides different customer oriented services concerning luxury and convenience (Tower, 2007). Qatar airways has a hub that is developing properly and has brand new aircrafts in improving the confidence of their customers. Marketing and brand building can make Qatar airways to increase its brand (Tower, 2007). The