Marketing Mix Analysis Of Le Bistrot Pierre Restaurant Marketing Essay

Marketing Mix Analysis Of Le Bistrot Pierre Restaurant Marketing Essay Introduction Marketing mix is used to describe the combination of different marketing activities that a business does to best meet the needs of the market it is targeting (Jobber and Fahy, 2009). At first, the marketing mix was compounded of 4Ps; starting with the product, price, place and promotion. Thereafter other elements were added to these tools and these elements were; people, process and physical evidence. Considering the added elements, the marketing mix of 7Ps forms a tool that businesses use to satisfy the needs of costumers in the market it targets. Accordingly, the purpose of this report is to analyse how Le Bistrot Pierre, a French restaurant on Mill Lane, in Leicester uses the marketing mix. Identifying where this restaurant succeeds in using the 7Ps and where it fails and proposing what improvements can be made. The main product in Le Bistrot Pierre is the food and drinks menu. The products must provide good value for money for customers and be of a high quality to entice the customers to want to spend and to make a return visit. This restaurants food and drinks menu are of a very high standard. The website notes that the managing team of the restaurant often go to France to taste new foods and drinks to offer to their customers. Le Bistrot Pierre also offers a breakfast menu to its customers at selected branches. Unfortunately, Le Bistrot Pierre does not offer a childrens food menu. However, if the restaurant was to offer a childrens menu it would entice families to visit the restaurant knowing that they would not have to buy their children and adults meal only for a lot of it to be wasted. Furthermore, offering a childrens menu would promote the restaurants family friendly atmosphere and increase overall profits. As mentioned above Le Bistrot Pierre offers a breakfast menu, however it only offers this menu at its Leamington Spa, Harrogate, Stockton Heath and Stratford-Upon-Avon branches. Therefore, its customers in places like Nottingham and Leicester do not have the opportunity to taste this menu. Furthermore, although these 4 branches offer breakfast menus they all open at different times, for instance, Stratford-Upon-Avon offers its breakfast menu from 7am on weekdays whereas Leamington Spa only offers its breakfast menu on weekends (Le Bistrot Pierre, 2010). One problem with this is that customers who are travelling throughout the UK and see a Le Bistrot Pierre restaurant may assume that they can get a breakfast then realise that the particular branch they have gone to does not offer this service. Though Szymanski, et al (1993) suggest that marketing standardisation across business branches is still under constant debate, the effect of giving customers mixed perceptions about opening time s and breakfast service across cities may be problematic. Therefore to ensure that customers have a good customer experience at all times the chain should offer the breakfast menu at all its chains and at the same times. The Price It is important that the price should be competitive however the food offered should also represent the amount of money that the customer is spending on it. The lunch menu at Le Bistrot Pierre according to the website is  £9.75 for two courses and  £11.75 for three courses (Le Bistrot Pierre, 2010). These prices are reasonable when one looks at other French style restaurants in Nottingham. For instance, French Livings lunch time menu offers a two course meal for  £8.50 and a three course meal for  £10.50 (French Living 2010). In addition to this, Le Mistral in Nottingham offers a 2 course lunch menu for  £8.90 and 3 course lunch for  £10.90 (Le Minstral 2010). In regard the wine menu at Le Bistrot Pierre, they offer their cheapest white wine at  £13.75 and the most expensive at  £27.60, and for their red wine, their cheapest is  £17.95 and their most expensive  £61.75. This seems reasonable when compared with Le Mistral another French restaurant in Nottingham that offers their cheapest white wine at  £13.95 and their most expensive at  £45.50, and for their red wine their cheapest is  £13.95 and their most expensive is  £45.60. The Place Place is concerned with the location so that the customer can buy the product with ease, and its accessibility to the store is another important aspect. In the case of the restaurant it ideally should be in a central place. This means that it is in an area of high exposure for potential customers, be they on foot or in a car. In regard to Le Bistrot Pierre, they are located centrally in all their 8 locations. These locations are in different counties in the UK such as, Derby, Harrogate, Leamington Spa, Leicester, Nottingham, Sheffield, Stockton Heath and Stratford-Upon-Avon. Similarly, a new branch is being opened in Yorkshire, providing a wider reach to customers around the UK. A negative aspect of Le Bistrot Pierre is that it does not offer a car parking facility at any of its chains; therefore if someone wishes to park their car they will have to pay high central city prices. One potential improvement for future restaurants within this group would be to have a car parking facility to entice customers from the outskirts of cities to visit them. The Promotion Promotion involves different items and the ways in which businesses communicate their products to the customer showing the benefits of buying their products. Le Bistrot Pierre has 2 very popular promotions they do daily, the first is the Early Bird and Pre-Theatre menu which consists of 2 courses before 7pm and costs 13.90. The second is the Prix Fixe Evening with a glass of St. Jean wine which costs 15.50. In regard to special events, Le Bistrot Pierre offers the Soirà ©e Gastronomique menu on the 2nd and 4th Tuesday of the month for 21.90 and the Dine with Wine 3 course menu, each course comes with a specially matched wine for 26.90. In addition to this, Le Bistrot Pierre also promotes its brand via gift cards that customers can purchase for their family and friends to go and try the restaurants food and drink. The People People includes everyone who is connected to the product. This involves employees, customers, management and the business owners; therefore everyone has an important role in making the business succeed. The restaurant need to have qualified chefs and staff who can present the product to the customers and are experts in French cuisine. Le Bistrot Pierre details on their website the type of person they wish to work them, noting that they wish to employ people who are friendly, enthusiastic, hard working and care about giving excellent customer service in a busy restaurant environment. Le Bistrot Pierres website has several reports from journalists promoting the superior quality of their food. Furthermore, Le Bistrot Pierre uses the media and journalists to promote their offers and competitions for free evening meals. The Process Process focuses on the activities done to the product before it is provided to the customer and the method or the process used to provide the service. The main element in process is time, if the process takes long, the sale of the product will be affected. Interestingly, the Le Bistrot Pierre team visits some suppliers in order to ensure the health of the livestock purchased. This evidently expresses the concern that the management have towards providing the customers with their monies worth. Accordingly, the quicker the process is, the more appreciated the product. In the restaurant website news section, an article taken from Leicester and mercury newspaper dated 3rd June 2010 shows an appreciation to this process of being quick and flawless. The only slight let down mentioned by the writer Gary Mitchell was that when he ordered chocolate mousse for his desert, he ended up with an Orange chocolate he did not order. The Physical Evidence Physical evidence can be defined as the experience in the use of either service or product. For example, brochures or pamphlets that describe the product to the customer to enable him to know what he is buying and its qualities. Also, the restaurant is furnished in a very warm way in which the high and middle class individuals will be comfortable dining and wining. Moreover, the arrangement of the hall can be adjusted to suit family seating. This means customers of different categories can find convenience in Le Bistrot Pierre. In the case of the different restaurant servings, it is described in its various menu cards for starters, main courses, desserts, and drinks. Conclusion In general, Le Bistrot Pierre used all the 7Ps of the marketing mix to meet the needs of the customers, though it slightly failed to use them fully as Gary Mitchells article points out. Improving the quality of the service, adding childrens menu and creating home delivery meals, would help to increase the popularity of the restaurant; though it has already set a good reputation in gastronomy as the restaurant declares it in the website. Furthermore, Le Bistrot Pierre may preferably consider putting the breakfast menu in all branches that do not have this menu yet. This should be supported by specific timing for the breakfast start in all branches. Finally, Le Bistrot Pierre do not have car park and may lose some customers. They could try to create arrangements (or contract) with the nearest car park and tell the customers they have free parking. This will serve as a means to entice potential customers and increase business for the restaurant.

Balancing School Essay

The biggest challenge for many of us is how to balance our studies, work and family demands. While we want happy fulfilling lives outside of family, work and school, we have to make personal sacrifices in order to be successful in life. Since time is precious, keeping a balance between three worlds can be a challenge. Fortunately, with proper planning, balance is possible. Every day, I have to make choices and manage my time incredibly well in order to be able to balance my online studies, my work and family demands. In my opinion family demands, work and studies balance are a process, not a static achievement. So, it is important to make the decisions selecting careers and jobs, timing children, allocating roles and responsibilities etc, that will provide the opportunity for balance. The real task of balance takes place on a weekly and daily basis, even from hour to hour . To help me balance and organize my studies, work and family demands, I bought a daily planner. The daily planner comes in very handy and I would recommend it for everyone to use it. It is very practical, its small so you carry it everywhere you go. It helps you organize your daily life, write down assignments and manage your time. Many people do not have the time to go to a classroom when you have a job and a family to spend time with. It can be very challenging when you have to work and take care of your family while you try to go to school. Penn Foster is a good decision that I have made when deciding which school to attend because it is online and the classes are self pace. The field that I have chosen is Paralegal because the job availability is high and the pay is good also. I feel that in this field I will be able to take care of my family a whole lot better and make everything easier for me and my family. I feel that the decision I have made is the right one. My family and friends help me maintain a positive attitude when I get discourage or overwhelmed. I have learned to prioritize things in my life and that helps me achieve my goals. Always plan ahead. First, the most important thing is to use your time wisely. Figure out how you typically spend your day. Make a list of time commitments that cannot be changed. Then, figure out how you spend your unscheduled time. It is important to include all the shifts and upcoming assignments and exams in the schedule. I use Microsoft Outlook calendar for time planning. It is user friendly and a convenient tool for time management. Accurate scheduling helps me to manage time efficiently whereby freeing up time to spend with my family. The first step to achieving balance in your time is to get your family to agree on what the priorities should be. Make them understand that studying often requires long hours. In these instances, support from your family has to be there. Additionally, when children are involved; you may have to re-balance your time so you have time to spend with children. Plan on having a little family time every day and schedule some special family event once a week. So you see balancing work, studies and family can be a challenging but if you put your mind to it you can to it.

Reconstruction Failed For African Americans - 1112 Words

Reconstruction failed for African Americans. By the 1890’s all optimism that came as a result of the Constitutional rights guaranteed to them by the 13th, 14th, and 15th amendments was gone. Their reality, particularly for those in the South, was one of lynchings, Jim Crowe laws, and voting restrictions. They faced discrimination, segregation, limited educational opportunities, and a tenant farming system that only slightly differed from slavery. In the early twentieth century, visionaries such as Booker T. Washington, W.E.B. DuBois, and Marcus Garvey recognized the urgent need for change. These great leaders were in agreement that action was required to uplift the African American race. However, their philosophies on how to approach it were vastly different. Born a slave on a Virginia farm, Booker Taliaferro Washington (1856-1915) rose to become one of the most influential African-American intellectuals of the late 19th century. He was nine years old when the Civil War ended . 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Rhetorical Analysis Of Susan Anthony s Speech - 1677 Words

Introduction An oratorical speech aims to influence listeners to change their ideas or at least consider the ideas of the speaker for the latter to ponder. This paper will analyze the speech given by Susan Anthony, a feminist advocate who saw the injustice in the political sphere during her time. Her speech was a moving piece, which aimed to stop the discrimination and let women exercise the rights guaranteed by the constitution. The said speech will be evaluated in terms of the strategies used and also the influence of such speech to the society in the end. About the Speech In 1872, Susan Anthony, a known woman activist, gave a speech before thousands of people arguing the injustice imposed to women especially in terms of exercising their political and civil rights. The speech was the result of her arrest after she exercised her right to suffrage. She emphasized that she did not commit any crime but rather only use her right to vote as a citizen of the country. 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